As I’ve played more and more with fonts, both in terms of trying to find good pairings and looking at different serif fonts for body copy.
Reading issue 61 of Coffee Table Typography brought some display fonts for titles to my attention. It also raised some interesting questions about the voice of a text and how do we convey that voice through typography and other elements specific to the web when crafting type and reading experiences online.
There are fonts that call immediate evoke a certain mood or feeling.
Look at the figure above of two book covers for works from Alfred Bester using Serif Gothic and other fonts in Science Fiction to see how you can create a “brand” or “identity” for your work.
Another excellent example of how can a typeface can affect the way we perceive or react to a visual display is Marvin. The page contains a wealth of information and shows you what you can do with the font.
What is the text trying to say?
I think I finally understand now why editors, graphic designers and people involved with layout and typesetting are strongly encouraged to read the material. It helps you understand the voice of the text, what is it trying to tell the reader?
Handlee is more playful and informal.
Pacifico is the opposite, more formal and what I would expect to see in a diploma or other formal documents.
Looking matching fonts
Google Design’s Choosing Web Fonts: A Beginner’s Guide gives good guidance on how to select fonts and font pairings. It touches on a wide variety of topics regarding the fonts and the content you’re using them with.
This is a bare first pass at working with fonts. To me, it’s an interesting and intriguing first pass and it has given me plenty of ideas about where to go next 🙂